We're excited to announce that we've signed a five-season deal to be the principal commercial partner of the Elite Ice Hockey League (EIHL).
Now known as the Motorpoint Elite League, the partnership will last until 2031 and is the first time we've held the naming rights for a professional sports league.
With exclusive naming rights for both the regular season and playoff games, we'll have a notable presence across the league with new integrated branding, commercial activations at selected games and standalone activity at the playoffs, which will take place at the Motorpoint Arena Nottingham.
Just like Motorpoint, the EIHL has a strong national presence, and with so much crossover between where the teams are based and our stores, it's a fantastic fit.
To celebrate the new naming rights partnership, Motorpoint and the Motorpoint Elite League are giving ice hockey fans the chance to win an unforgettable Playoff Finals Weekend 2027 experience.
One lucky winner will receive two tickets to the Motorpoint Arena suite for the entire Playoff Finals Weekend, along with a signed 26/27 jersey from an Elite League team of their choice. In addition, we have another five pairs of tickets for the full-weekend event up for grabs.
Enter below for your chance to win:
A new integrated logo has been developed to recognise the partnership. In addition, Motorpoint branding will be prominent across the league on ice logos, team jerseys, rink side advertising as well as all other league-specific assets.
Discussing the partnership, Alex Howland, Marketing Director at Motorpoint, said: “We’re really excited about this partnership and what we have planned for the upcoming season. You can expect to see us have a presence with every team in the league, as well as working nationally with the league to keep fans up to date with all the exciting initiatives we’re running online and across our stores nationwide.”
Tony Smith, Chairman at the EIHL, added: “We’re thrilled to welcome Motorpoint as the naming rights partner of the EIHL, with the league becoming known as the Motorpoint Elite League going forward. This is an exciting time for the league, with attendances continuing to grow strongly across recent seasons, more fans engaging with the sport than ever before and wide-ranging interest in new franchises. Motorpoint is a brand with a strong UK-wide presence and ambitious growth, making this partnership a natural fit."
T&Cs apply. Competition closes on 09/08/26. 6 winners will be contacted by 14/08/26. One grand prize winner will receive 2 suite tickets to the Playoff Finals Weekend 2027 at Motorpoint Arena, plus a signed jersey from their Motorpoint EIHL team of choice. 5 runners-up will each receive 2 suite tickets. For full T&Cs, visit: https://www.motorpoint.co.uk/terms-and-conditions/competition