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Our strategy

Woman in car
“Focused on plans to accelerate profitable growth”

Mark Carpenter, CEO

Consolidate on profitability return in FY25 and plan accelerated growth by focusing on:

Expansion of supply chain channels

  • Increase number and scale of sourcing channels
  • Sell Your Car expansion

New store openings

  • Norwich- Blueprint set for larger sites (pitches in excess of 200 vehicles)
  • Target areas of country with little market presence

Data and AI to further drive efficiency

  • Dynamic, automated pricing led by data
  • Algorithm led vehicle location allocation to aid faster stock turn and reduce movements
  • Multiple new systems being evaluated to replace existing and drive efficiencies

Broaden brand reach

  • Invest in new and existing channels to reach consumer
  • Website destination for research and buying

Technology development

  • Best in class website; continue to invest to optimise functionality
  • Complete omnichannel approach to CRM, with full personalisation
  • Expand paid media opportunity

Develop aftersales capability

  • MOTs now mostly in-house
  • Service plans and warranty work trial ongoing
  • Trials of certain preparation process automation planned


Related links

Results and Strategy update for further information