Our strategy
“Focused on plans to accelerate profitable growth”
Consolidate on profitability return in FY25 and plan accelerated growth by focusing on:
Expansion of supply chain channels
- Increased fleet purchases
- Data-led purchasing has grown bid conversion and margin in H1 FY26
- Supporting intelligent purchasing
- Sell Your Car (SYC) run rate transactions have doubled since the beginning of FY26
- Over 8,500 cars bought direct from consumer – up 12.3%
- Stocking facility headroom increased to support growth
New store openings
- Despite market gains, still have a relatively small share of highly fragmented market
- Aim for 10% share in our 0-6 year old markets; new Norwich store performing to expectation
- Remains considerable opportunity for market share expansion and further profitable growth
Data and AI to inform buying and pricing
- Algorithmic based vehicle allocation underway
- Data driven pricing strategy implemented
- Agentic AI to reactivate closed quotes
- AI digital discovery assistant successfully tested, with implementation in H2 FY26
- All cars on display with QR codes for pricing, generating strong customer insight and productivity gains
Broaden brand reach
- For first time, most prominent Google used car retailer. Most keywords in top three positions
- 37k+ YouTube subscribers; 10m views
- Focus on Google vehicle listing ads, AI product usage and remarketing activity; lead costs down 25% on last year
- Aggregator diversification; record leads
- New expanded SYC CRM journey
Further technology development to enhance customer journey
- New finance ERP system
- New purchase ordering system
- Hybrid cloud environment allows performance, cost and efficiency benefits
- Security posture investment
Develop aftersales offer
- MOT testing station roll out
- Successful trial of internal and external warranty repairs
- Technical development of internal team to learn new skills:
- Vehicle Prep Assistants (VPAs) to technicians
- Technicians to MOT tester/ warranty technicians
- Workshop upgrades