Motorpoint teams up with Big John to help wake up South Yorkshire

27 June 2019 Press Release

Motorpoint has teamed up with Big John @ Breakfast to help wake up South Yorkshire over the next few months.

Our local branch, which is based on the Sheffield Business Park, has chosen to sponsor the long-running Big John @ Breakfast Show as part of its continuing drive to raise its profile in the region as the home of the most affordable low mileage, nearly new cars.

Now in its 19th year, the Breakfast Show, which is presented by Big John and Liesl with producer James, attracts almost 200,000 listeners each day. The show was also nominated in the ‘Best Music Presenter at Breakfast’ category at last year’s ARIA awards alongside Chris Evans and Nick Grimshaw.

The sponsorship comes only a matter of weeks after Motorpoint joined forces with Hallam FM and Cash for Kids to support the charity’s Celebrity Football Match on Father’s Day at Jubilee Park in Sheffield. The event, which attracted over 400 people, raised £5,282 in the process.

Chris Goodison, General Manager of Motorpoint Sheffield, explained: “We’re thrilled to be teaming up with Big John and the Breakfast Show. We’re all big fans and can’t wait to bring the partnership to life over the coming weeks and months as part of our drive to become the ‘car buyers champion’ in South Yorkshire.”

Big John @ Breakfast added: “We are really excited to partner with Motorpoint. We’ve worked with Chris and the team in Sheffield for some time and look forward to doing bigger things with them in the next few months as we wake up South Yorkshire together. We’ve got some great stuff planned!”

As part of its support for Big John at Breakfast Motorpoint will also be sponsoring the return of the popular ‘£1k Minute’ as well as running a variety of special offers for listeners – starting with ‘Big John’s Baps’, which will be available free of charge from the Café at Motorpoint Sheffield branch on Europa Link, every Friday between 9-10am.

Motorpoint opened its twelfth site on Europa Link in Sheffield in April 2017 after a multi-million pound investment in the seven acre site. Two minutes from the FlyDSA Arena and Sheffield Parkway, it stocks over 500 low mileage, nearly new cars from over 30 different car manufacturers, all of them available to buy and drive away on the same day backed by the Motorpoint Price Pledge. Launched in November 2018, we will refund the difference to any customer within seven days of their order if they find a like for like car from a competitor. As an added bonus, we will also give the customer £50 worth of Amazon vouchers to spend.