Motorpoint rises to the challenge by sponsoring soapbox race

18 July 2019 Press Release

Motorpoint has agreed to sponsor the North East Soapbox Challenge in Sunderland next month.

We have teamed up with the event organisers, Hot Event Solutions, to back the race on 17th August at Herrington County Park. The action packed day will also feature a Craft Market, Giant Funfair, Live Music Stage and a Street Food Market.

As part of our support for the event, which is expected to attract upwards of 20,000 people on the day, the Birtley team is building its own Soapbox. Dubbed ‘MP 1’ by the Gary Dunn and the Workshop team at the branch on Durham Road, the Soapbox will be one of 20 or so hand-built vehicles taking part next month with competitors getting two runs of the course in a bid for soap and glory.

Richard Start, General Manager of Motorpoint Birtley, explained: “We’re thrilled to have teamed up with Hot Event Solution to support this year’s North East Soapbox Challenge. It promises to be a real action packed event, full of thrills and spills for lovers of everything on four wheels. We really can’t wait for the Motorpoint Heroes to be lining up alongside the other Soapboxes on the day and putting our driving skills to the test with other teams from the region while raising money for our charitable partner – the Sir Bobby Robson Foundation.”

As part of its sponsorship of the North East Soapbox Challenge, the Motorpoint logo will feature prominently on the race track as well as in all online and offline marketing materials. The Motorpoint F1 Simulator will also be in attendance on the day on the Motorpoint Stand, giving people the opportunity to test their driving skills in a full-size F1 car free of charge.

Motorpoint Birtley is based on Durham Road, County Durham.  The branch has over 500 low mileage nearly new cars from over 30 manufacturers available with access to a further 7,000 cars in group stock backed by the Motorpoint Price Pledge. Launched last year, we will refund the difference to any customer within seven days of their order if you find the same car from a competitor. As an added bonus, we will also give you £50 worth of Amazon vouchers to spend.