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Hidden Value: Motorpoint reveals the spec secrets awaiting half of car buyers

Motorpoint reveals hidden value awaiting half of car buyers



Millions of UK drivers could be getting more value from their cars by learning more about their full specifications, Motorpoint has revealed.

New research highlights that almost half of car owners (48%) say they don’t know everything their car can do, and of those who have activated a new feature, over a third (38%) “accidentally triggered” it, while 44% were alerted to the hidden extras by family or friends. 

And although 49% of people cite safety reasons in their consideration of high-tech features when buying a new vehicle, one in three (36%) said they feel “confused” by them. 

Motorpoint has created a video showing some of the useful features and hidden spec gems on the forecourt, including Skoda’s concealed ice scraper and umbrella, Honda’s Magic Seats and the Ford Puma’s MegaBox. 

 Skoda’s concealed ice scraper and umbrella, and the Ford Puma’s MegaBox

As demonstrated on the Jazz model, Honda’s Magic Seats flip upwards like cinema seats to allow transportation of tall or bulky items in the cabin. Ford’s Puma has a similar party trick, as the MegaBox under the boot floor increases the boot’s capacity and height, making it one of the largest in the small crossover class. 

Also highlighted was the extremely practical centre row of seats in the seven-seater Peugeot 5008, which enables three child seats to be installed side-by-side via individual ISOFIX points. Some fun automotive ‘Easter eggs’ emerged on the forecourt, including MINI’s Disco Mode, Vauxhall’s hidden shark emblem and the Jaguar E-Pace cub logo that features on the windscreen of Jaguar’s small SUV. 

Peugeot 5008 ISOFIX

Motorpoint’s research revealed that when buying a new set of wheels, reliability is the most important factor (74 per cent), closely followed by good fuel economy (72 per cent) and low servicing costs (60 per cent). 

And when it comes to standard features, over half want a lot of boot space, while 47 per cent prioritise a good heating and ventilation system. 

Other essential requirements include adjustable seats and a heated windscreen. 

However, almost six in 10 have discovered features in their current car that they didn’t know about when they first got it, and 27 per cent of people said they stumbled on these features in the manual.

Skoda ice scraper

But these discoveries weren’t made instantly, as one in five drivers admitted it took them almost two years to discover some of their car’s hidden gems. 

The research also showed that not understanding their car impacted Brits’ confidence, as 51 per cent believe their driving would be better if they understood more about what their vehicle can do. 

Mark Carpenter, CEO at Motorpoint, said: “When it comes to technological upgrades in our daily lives, we tend to think about phones, laptops – or even kitchen appliances, but the motoring industry has also had something of a revolution when it comes to car specification. 

“Buying a car is a big investment, so it’s important people have access to the right knowledge at the point of purchase. Access to an expert who can demonstrate key features before signing on the dotted line and during the handover can make all the difference.” 

It also emerged that over a quarter of Brits don’t use the features in their car because they simply don’t know how to. 

Unsurprisingly, 85 per cent believe it’s important that someone explains a car’s abilities to them when buying a new model – and eight in 10 would like to have access to a tech guru to answer their questions after a purchase. 

And despite 46 per cent saying they love their current car, four in 10 also claim it doesn’t have their ideal specification. 

A fifth also thought their car became obsolete too quickly, because of technology constantly evolving, leaving a further one in five to believe they would have to get a new car every year in order to keep up with the trends and upgrades. 

Carpenter added: “We wanted to share some of our favourite features that make some cars great to live with, but also to highlight the need for good advice when buying and during ownership. 

“Ensuring your car meets all your requirements means it’ll be better value and more enjoyable in the long term.” 


1. Reliability 

2. Good fuel economy 

3. Low servicing and maintenance costs 

4. Build quality 

5. Strong resale value 


1. Boot space 

2. A good heating/ventilation system 

3. Adjustable seats 

4. Safety features 

5. Leg and headroom 

6. Heated windscreen 

7. Manual gears 

8. Satellite navigation 

9. Security features 

10. Parking aids 

11. Smartphone Connectivity 

12. In-car storage 

13. High driving position 

14. Alloy wheels 

15. Heated seats 

16. Automatic gears 

17. Cruise control 

18. A good infotainment system

 19. Child seat fittings (ISOFIX) 

20. Leather seats 


1. Skoda Kodiaq – Ice Scraper 

2. Skoda Kodiaq – Umbrella 

3. Honda Jazz – Magic Seats

 4. Ford Puma – MegaBox

 5. Ford Puma – QuickClear Heated Windscreen 

6. Peugeot 5008 – Three separate ISOFIX points in middle row of seats 

7. Jaguar E-Pace – Windscreen Jaguar cub logo 

8. MINI Cooper S – Disco Mode 

9. Volkswagen Golf GTI – Golf ball gearstick 

10. Vauxhall Corsa – Shark emblem 

For more information, please visit


For all media enquiries please contact

PR Manager: Lizzie Parr


Request for comment

Established in 1998, Motorpoint is the UK’s largest independent retailer of nearly new cars and vans with 20 stores across England, Scotland and Wales.

Our CEO and Senior Leadership Team are available to discuss the nearly new, used car and second-hand car marketplace

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Notes to editors

  • Motorpoint is the UK’s largest independent car retailer specialising in the sale of low mileage, nearly new cars and vans. 
  • Founded in 1998, Motorpoint has 20 store locations across Great Britain, as well as giving customers the chance to browse and buy through the website.  
  •  For more information visit: 
  • Motorpoint is the UK’s largest independent car retailer specialising in the sale of low mileage, nearly new cars and vans. 
  • Founded in 1998, Motorpoint has 20 store locations across Great Britain, as well as giving customers the chance to browse and buy through the website. 
  • Motorpoint stores can be found in Birmingham, Birtley, Burnley, Castleford, Chingford, Coventry, Derby, Edinburgh, Glasgow, Ipswich, Manchester, Maidstone, Newport, Oldbury, Peterborough, Portsmouth, Sheffield, Stockton-on-Tees, Swansea and Widnes.  
  • For more information visit: 
  • All news is correct at the time of posting.