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Motorpoint celebrates anniversary with shirt sponsorship of Widnes Vikings

18 January 2018 Press Release

Motorpoint has celebrated its third anniversary – by extending its sponsorship of the Widnes Vikings for another Super League season

“We thought what better way to celebrate our third birthday than by announcing our continued support of the Widnes Vikings ahead of the new Betfred Super League season”

The UK’s leading car supermarket, which has a branch on Derby Road in Widnes, will team up with the Betfred Super League outfit for the forthcoming 2018 season, which kicks off against the Catalan Dragons on Sunday, February 4.

Under the terms of the agreement Motorpoint, the Motorpoint logo will now appear on the collar of the club home and away shirts as well as all replica shirts. Additional branding will be present in the TV facing arc as well as in the matchday programme and club website. Motorpoint will also be working with the club as the Executive Match Sponsor for the Widnes Vikings v St Helens game at Easter in a bid to generate the highest ever recorded attendance at the Select Security Stadium.

Motorpoint has transformed car buying in the region since opening the doors to its five acre site minutes from J7 of the M62 in late December 2015. The branch has subsequently gone onto sell a low mileage, nearly new car into every postal code area in Cheshire - saving customers from across the country an average of £8,500 off UK list price on an equivalent new model in the process.

Kevin Cartwright, General Manager of Motorpoint Widnes, explained: “We thought what better way to celebrate our third birthday than by announcing our continued support of the Widnes Vikings ahead of the new Betfred Super League season. We are particularly excited about our plans for the Widnes Vikings v St Helens game which we hope result in the highest ever number of people through the door at the Select Security Stadium.”

Dave Rolt, Head of Commercial at Widnes Vikings, added: “We are extremely grateful to Motorpoint for their continued support and look forward to working with Kevin and his team to bring our partnership alive both on and off the field in 2018.”

Motorpoint Widnes is home to over 500 low mileage nearly new cars from over 30 different manufacturers. Open seven days a week, and until 8pm weekdays, there is ample parking onsite together with free Wi-Fi and a Customer Café serving a wide selection of hot and cold foods.